Marketing Campaigns

2021 Streamloots Rewind

Organized the #StreamlootsRewind campaign alongside the Product Team which generated over 500 tweets from the community in just one week. This was a fun way for Streamloots to create a viral sharing loop within the community using their stats from the previous year. This generated a lot of discussion on Twitter.

Mixer Shutdown Sentiment

When Mixer (a streaming platform owned by Microsoft) shut down with just 30 days notice, I understood how the streamers felt and knew we needed to create content that showed how we could help them in these difficult times. We made a video that resonated with the community and informed the community on ways to keep monetizing with the Streamloots platform without skipping a beat.

The 2022 Looties Awards

I worked with the Head of Community to coordinate the nominees for a site-wide Award Show. Streamloots celebrated different types of streamers within the community and showed why they each deserved the corresponding award. Winners were chosen by the marketing staff and announced during an edited live stream — the winners info and stream can be found here.

Sims 4 Shell Challenge

Organized a building challenge for the Sims 4 community using a special hashtag #StreamlootsStreamyShell. Community members could decorate the Streamloots logo build as they pleased. The results were quite interesting. This was a fun way to grow in a new market that Streamloots had not made cards for yet (though shortly after they did).